AO World (AO.)

Sector:

Retailers

Index:

FTSE 250

103.60p
   
  • Change Today:
    -2.40p
  • 52 Week High: 110.20
  • 52 Week Low: 83.40
  • Currency: UK Pounds
  • Shares Issued: 577.10m
  • Volume: 62,843
  • Market Cap: £597.87m
  • RiskGrade: 268

Latest Deals

Traded Action Notifier PriceAmountValue
21-Oct-25 Sell John Roberts 96.62p 414,851 £400,834.00
17-Oct-25 Sell John Roberts 98.51p 259,144 £255,284.83
10-Oct-25 Sell John Roberts 103.35p 44,058 £45,533.94
10-Oct-25 Exercise of option John Roberts 0.000p 718,053 £0.00

Largest Deals (28 days)

Traded Action Notifier PriceAmountValue
21-Oct-25 Sell John Roberts 96.62p 414,851 £400,834.00
17-Oct-25 Sell John Roberts 98.51p 259,144 £255,284.83
10-Oct-25 Sell John Roberts 103.35p 44,058 £45,533.94
10-Oct-25 Exercise of option John Roberts 0.000p 718,053 £0.00

Director Shareholdings

Notifier Holding Value*
John Roberts 93,051,926 £96,401,795
Chris Hopkinson 22,280,429 £23,082,524
Geoff Cooper 154,274 £159,828
Mark Higgins 117,976 £122,223

Major Shareholders

Notifier** Holding Value*
Frasers Group plc 145,148,997 £150,374,361
Camelot Capital Partners LLC 118,459,508 £122,724,050
Odey Asset Management LLP 99,579,230 £103,164,082
John Roberts 97,649,874 £101,165,270
Ruane, Cunniff & Goldfarb Inc. 31,220,092 £32,344,015
Odey Asset Management LLP 29,762,722 £30,834,180
Phoenix Asset Management Partners Limited 28,938,600 £29,980,390
Lancaster Investment Management LLP 28,927,493 £29,968,883
Conifer Capital Management LLC 28,077,380 £29,088,166
Brook Asset Management 25,444,640 £26,360,647
Chris Hopkinson 22,280,429 £23,082,524
Rovida Holdings 21,725,702 £22,507,827
Standard Life Aberdeen 21,020,099 £21,776,823
Invesco Advisors Inc 20,354,874 £21,087,650
MassMutual Life Insurance Company 20,000,000 £20,720,000
First Pacific Advisors, LLC 17,159,042 £17,776,768
Baillie Gifford & Co Ltd 16,939,016 £17,548,821
Generation Investment Management LLP 16,713,547 £17,315,235
FMR LLC 15,067,674 £15,610,110

* Value is calculated by using the current share price multiplied by the amount held.
** Major Shareholders are individuals or institutions that own more than 3% of the company’s shares and have been reported in the annual accounts.

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

AO World Market Data

Currency UK Pounds
Share Price 103.60p
Change Today -2.40p
% Change -2.26 %
52 Week High 110.20
52 Week Low 83.40
Volume 62,843
Shares Issued 577.10m
Market Cap £597.87m
RiskGrade 268

AO World Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
42.09% below the market average42.09% below the market average42.09% below the market average42.09% below the market average42.09% below the market average
65.71% below the sector average65.71% below the sector average65.71% below the sector average65.71% below the sector average65.71% below the sector average
Price Trend
37.86% below the market average37.86% below the market average37.86% below the market average37.86% below the market average37.86% below the market average
44.44% below the sector average44.44% below the sector average44.44% below the sector average44.44% below the sector average44.44% below the sector average
Income Not Available
Growth
17.43% above the market average17.43% above the market average17.43% above the market average17.43% above the market average17.43% above the market average
50.00% above the sector average50.00% above the sector average50.00% above the sector average50.00% above the sector average50.00% above the sector average

What The Brokers Say

Strong Buy 3
Buy 1
Neutral 2
Sell 0
Strong Sell 0
Total 6
buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

AO World Dividends

No dividends found

Trades for 04-Nov-2025

Time Volume / Share Price
11:00 2 @ 103.60p
10:58 2 @ 103.20p
10:55 26 @ 103.80p
10:45 78 @ 103.80p
10:45 119 @ 103.60p

AO World Key Personnel

CEO John Roberts

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