YouGov (YOU)

Sector:

Media

Index:

FTSE AIM 50

206.75p
   
  • Change Today:
    -14.25p
  • 52 Week High: 400.00
  • 52 Week Low: 202.00
  • Currency: UK Pounds
  • Shares Issued: 117.21m
  • Volume: 1,961,513
  • Market Cap: £242.33m
  • RiskGrade: 149
  • Beta: 0.62

Latest Deals

Traded Action Notifier PriceAmountValue
15-Dec-25 Buy Alex McIntosh 255.00p 31 £79.05
15-Oct-25 Buy Stephan Shakespeare 256.00p 39,060 £99,993.60
14-Oct-25 Buy Ian Griffiths 260.00p 19,216 £49,961.60
28-Aug-25 Buy Stephan Shakespeare 346.20p 86,715 £300,207.32
27-Aug-25 Sell Alex McIntosh 340.50p 76,486 £260,434.83

Largest Deals (365 days)

Traded Action Notifier PriceAmountValue
28-Aug-25 Buy Stephan Shakespeare 346.20p 86,715 £300,207.32
27-Aug-25 Sell Alex McIntosh 340.50p 76,486 £260,434.83
15-Oct-25 Buy Stephan Shakespeare 256.00p 39,060 £99,993.60
14-Oct-25 Buy Ian Griffiths 260.00p 19,216 £49,961.60
15-Dec-25 Buy Alex McIntosh 255.00p 31 £79.05

Director Shareholdings

Notifier Holding Value*
Stephan Shakespeare 1,926,423 £3,982,880
Alex McIntosh 534,377 £1,104,824
Devesh Mishra 29,038 £60,036
Ian Griffiths 19,216 £39,729
Ashley G Martin 11,328 £23,421
Deborah Davis 10,675 £22,071
Andrea Newman 6,985 £14,442
Shalini Govil-Pai 15 £31

Major Shareholders

Notifier** Holding Value*
1607 Capital Partners, LLC 9,676,854 £20,006,896
Octopus Investments Nominees Limited 9,071,804 £18,755,955
Norges Bank 8,381,905 £17,329,589
Artemis Investment Management LLP 8,293,275 £17,146,346
Balshore Investments Limited 8,029,100 £16,600,164
BlackRock 7,841,313 £16,211,915
LIONTRUST INVESTMENT PARTNERS LLP 7,203,229 £14,892,676
Herald Investment Management 7,114,653 £14,709,545
T. Rowe Price Associates, Inc. 5,718,713 £11,823,439
Brown Capital Management 5,699,914 £11,784,572
JO Hambro Capital Management 4,570,000 £9,448,475
Ameriprise Financial, Inc. 4,478,819 £9,259,958
Baillie Gifford 4,459,665 £9,220,357
Jupiter Asset Management Limited 4,343,196 £8,979,558
Rathbone Investment Management 4,195,050 £8,673,266
Capital Group 3,518,294 £7,274,073
Sanne Fiduciary Services Limite 3,500,000 £7,236,250
Charles Stanley Stockbrokers 3,486,024 £7,207,355
Investec Wealth & Investment Limited 3,412,601 £7,055,553
Anna-Elizabeth Shakespeare 3,344,000 £6,913,720
Hillary Shakespeare 3,344,000 £6,913,720

* Value is calculated by using the current share price multiplied by the amount held.
** Major Shareholders are individuals or institutions that own more than 3% of the company’s shares and have been reported in the annual accounts.

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

YouGov Market Data

Currency UK Pounds
Share Price 206.75p
Change Today -14.25p
% Change -6.45 %
52 Week High 400.00
52 Week Low 202.00
Volume 1,961,513
Shares Issued 117.21m
Market Cap £242.33m
Beta 0.62
RiskGrade 149

YouGov Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average
7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average
Price Trend
73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average
42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average
Income
5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average
26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average
Growth
11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average
13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average

What The Brokers Say

Strong Buy 4
Buy 1
Neutral 1
Sell 0
Strong Sell 0
Total 6
strong_buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

YouGov Dividends

  Latest Previous
  Final Final
Ex-Div 27-Nov-25 28-Nov-24
Paid 09-Dec-25 09-Dec-24
Amount 9.25p 9.00p

Trades for 04-Feb-2026

Time Volume / Share Price
11:33 86 @ 207.50p
11:32 656 @ 207.50p
11:32 800 @ 206.50p
11:32 540 @ 207.50p
11:29 1,035 @ 206.69p

YouGov Key Personnel

CEO Stephan Shakespeare
CFO Alex McIntosh
Chair Deborah Davis

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