YouGov (YOU)

Sector:

Media

Index:

FTSE AIM 50

255.00p
   
  • Change Today:
    -1.50p
  • 52 Week High: 417.00p
  • 52 Week Low: 247.00p
  • Currency: UK Pounds
  • Shares Issued: 117.21m
  • Volume: 315,707
  • Market Cap: £298.89m
  • RiskGrade: 149
  • Beta: 0.83

Latest Deals

Traded Action Notifier PriceAmountValue
15-Oct-25 Buy Stephan Shakespeare 256.00p 39,060 £99,993.60
14-Oct-25 Buy Ian Griffiths 260.00p 19,216 £49,961.60
28-Aug-25 Buy Stephan Shakespeare 346.20p 86,715 £300,207.32
27-Aug-25 Sell Alex McIntosh 340.50p 76,486 £260,434.83
27-Aug-25 Exercise of option Alex McIntosh 0.000p 76,486 £0.00

Largest Deals (365 days)

Traded Action Notifier PriceAmountValue
28-Aug-25 Buy Stephan Shakespeare 346.20p 86,715 £300,207.32
27-Aug-25 Sell Alex McIntosh 340.50p 76,486 £260,434.83
15-Oct-25 Buy Stephan Shakespeare 256.00p 39,060 £99,993.60
14-Oct-25 Buy Ian Griffiths 260.00p 19,216 £49,961.60
27-Aug-25 Exercise of option Alex McIntosh 0.000p 76,486 £0.00

Director Shareholdings

Notifier Holding Value*
Stephan Shakespeare 1,926,423 £4,912,379
Alex McIntosh 534,346 £1,362,582
Devesh Mishra 29,038 £74,047
Ian Griffiths 19,216 £49,001
Ashley G Martin 11,328 £28,886
Deborah Davis 10,675 £27,221
Andrea Newman 6,985 £17,812
Shalini Govil-Pai 15 £38

Major Shareholders

Notifier** Holding Value*
1607 Capital Partners, LLC 9,676,854 £24,675,978
Octopus Investments Nominees Limited 9,071,804 £23,133,100
Norges Bank 8,381,905 £21,373,858
Balshore Investments Limited 8,029,100 £20,474,205
BlackRock 7,841,313 £19,995,348
LIONTRUST INVESTMENT PARTNERS LLP 7,203,229 £18,368,234
Herald Investment Management 7,114,653 £18,142,365
Artemis Investment Management LLP 7,093,275 £18,087,851
T. Rowe Price Associates, Inc. 5,718,713 £14,582,718
Brown Capital Management 5,699,914 £14,534,781
JO Hambro Capital Management 4,570,000 £11,653,500
Ameriprise Financial, Inc. 4,478,819 £11,420,988
Baillie Gifford 4,459,665 £11,372,146
Jupiter Asset Management Limited 4,343,196 £11,075,150
Rathbone Investment Management 4,195,050 £10,697,378
Capital Group 3,518,294 £8,971,650
Sanne Fiduciary Services Limite 3,500,000 £8,925,000
Charles Stanley Stockbrokers 3,486,024 £8,889,361
Investec Wealth & Investment Limited 3,412,601 £8,702,132
Anna-Elizabeth Shakespeare 3,344,000 £8,527,200
Hillary Shakespeare 3,344,000 £8,527,200

* Value is calculated by using the current share price multiplied by the amount held.
** Major Shareholders are individuals or institutions that own more than 3% of the company’s shares and have been reported in the annual accounts.

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

YouGov Market Data

Currency UK Pounds
Share Price 255.00p
Change Today -1.50p
% Change -0.58 %
52 Week High 417.00p
52 Week Low 247.00p
Volume 315,707
Shares Issued 117.21m
Market Cap £298.89m
Beta 0.83
RiskGrade 149

YouGov Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average
7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average
Price Trend
73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average
42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average
Income
5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average
26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average
Growth
11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average
13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average

What The Brokers Say

Strong Buy 4
Buy 1
Neutral 1
Sell 0
Strong Sell 0
Total 6
strong_buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

YouGov Dividends

  Latest Previous
  Final Final
Ex-Div 27-Nov-25 28-Nov-24
Paid 09-Dec-25 09-Dec-24
Amount 9.25p 9.00p

Trades for 02-Jan-2026

Time Volume / Share Price
16:35 65,793 @ 255.00p
16:35 272 @ 255.00p
16:35 1,774 @ 255.00p
16:35 787 @ 255.00p
16:35 301 @ 255.00p

YouGov Key Personnel

CEO Stephan Shakespeare
CFO Alex McIntosh
Chair Deborah Davis

Top of Page