YouGov (YOU)

Sector:

Media

Index:

FTSE AIM 50

252.50p
   
  • Change Today:
      2.50p
  • 52 Week High: 400.00
  • 52 Week Low: 235.50
  • Currency: UK Pounds
  • Shares Issued: 117.21m
  • Volume: 1,190,370
  • Market Cap: £295.96m
  • RiskGrade: 149
  • Beta: 0.29

Latest Deals

Traded Action Notifier PriceAmountValue
15-Dec-25 Buy Alex McIntosh 255.00p 31 £79.05
15-Oct-25 Buy Stephan Shakespeare 256.00p 39,060 £99,993.60
14-Oct-25 Buy Ian Griffiths 260.00p 19,216 £49,961.60
28-Aug-25 Buy Stephan Shakespeare 346.20p 86,715 £300,207.32
27-Aug-25 Sell Alex McIntosh 340.50p 76,486 £260,434.83

Largest Deals (365 days)

Traded Action Notifier PriceAmountValue
28-Aug-25 Buy Stephan Shakespeare 346.20p 86,715 £300,207.32
27-Aug-25 Sell Alex McIntosh 340.50p 76,486 £260,434.83
15-Oct-25 Buy Stephan Shakespeare 256.00p 39,060 £99,993.60
14-Oct-25 Buy Ian Griffiths 260.00p 19,216 £49,961.60
15-Dec-25 Buy Alex McIntosh 255.00p 31 £79.05

Director Shareholdings

Notifier Holding Value*
Stephan Shakespeare 1,926,423 £4,864,218
Alex McIntosh 534,377 £1,349,302
Devesh Mishra 29,038 £73,321
Ian Griffiths 19,216 £48,520
Ashley G Martin 11,328 £28,603
Deborah Davis 10,675 £26,954
Andrea Newman 6,985 £17,637
Shalini Govil-Pai 15 £38

Major Shareholders

Notifier** Holding Value*
1607 Capital Partners, LLC 9,676,854 £24,434,056
Octopus Investments Nominees Limited 9,071,804 £22,906,305
Norges Bank 8,381,905 £21,164,310
Balshore Investments Limited 8,029,100 £20,273,478
BlackRock 7,841,313 £19,799,315
Artemis Investment Management LLP 7,703,690 £19,451,817
LIONTRUST INVESTMENT PARTNERS LLP 7,203,229 £18,188,153
Herald Investment Management 7,114,653 £17,964,499
T. Rowe Price Associates, Inc. 5,718,713 £14,439,750
Brown Capital Management 5,699,914 £14,392,283
JO Hambro Capital Management 4,570,000 £11,539,250
Ameriprise Financial, Inc. 4,478,819 £11,309,018
Baillie Gifford 4,459,665 £11,260,654
Jupiter Asset Management Limited 4,343,196 £10,966,570
Rathbone Investment Management 4,195,050 £10,592,501
Capital Group 3,518,294 £8,883,692
Sanne Fiduciary Services Limite 3,500,000 £8,837,500
Charles Stanley Stockbrokers 3,486,024 £8,802,211
Investec Wealth & Investment Limited 3,412,601 £8,616,818
Anna-Elizabeth Shakespeare 3,344,000 £8,443,600
Hillary Shakespeare 3,344,000 £8,443,600

* Value is calculated by using the current share price multiplied by the amount held.
** Major Shareholders are individuals or institutions that own more than 3% of the company’s shares and have been reported in the annual accounts.

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

YouGov Market Data

Currency UK Pounds
Share Price 252.50p
Change Today 2.50p
% Change 1.00 %
52 Week High 400.00
52 Week Low 235.50
Volume 1,190,370
Shares Issued 117.21m
Market Cap £295.96m
Beta 0.29
RiskGrade 149

YouGov Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average
7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average
Price Trend
73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average
42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average
Income
5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average
26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average
Growth
11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average
13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average

What The Brokers Say

Strong Buy 4
Buy 1
Neutral 1
Sell 0
Strong Sell 0
Total 6
strong_buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

YouGov Dividends

  Latest Previous
  Final Final
Ex-Div 27-Nov-25 28-Nov-24
Paid 09-Dec-25 09-Dec-24
Amount 9.25p 9.00p

Trades for 23-Jan-2026

Time Volume / Share Price
16:01 7,500 @ 255.00p
16:35 20,000 @ 253.00p
16:35 2,007 @ 252.50p
16:35 60,950 @ 252.50p
16:35 526 @ 252.50p

YouGov Key Personnel

CEO Stephan Shakespeare
CFO Alex McIntosh
Chair Deborah Davis

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