YouGov (YOU)

Sector:

Media

Index:

FTSE AIM 50

194.60p
   
  • Change Today:
    -10.40p
  • 52 Week High: 396.50
  • 52 Week Low: 192.60
  • Currency: UK Pounds
  • Shares Issued: 117.63m
  • Volume: 666,095
  • Market Cap: £228.90m
  • RiskGrade: 149
  • Beta: 0.01

Deal with Barclays    Trade now with Barclays Stockbrokers

Latest Deals

Traded Action Notifier PriceAmountValue
11-Feb-26 Buy Ashley G Martin 211.00p 16,586 £34,996.46
10-Feb-26 Buy Deborah Davis 212.00p 9,500 £20,140.00

Largest Deals (28 days)

Traded Action Notifier PriceAmountValue
11-Feb-26 Buy Ashley G Martin 211.00p 16,586 £34,996.46
10-Feb-26 Buy Deborah Davis 212.00p 9,500 £20,140.00

Director Shareholdings

Notifier Holding Value*
Stephan Shakespeare 1,926,423 £3,748,819
Devesh Mishra 29,038 £56,508
Ashley G Martin 27,914 £54,321
Ian Griffiths 19,216 £37,394
Andrea Newman 6,985 £13,593
Shalini Govil-Pai 15 £29

Major Shareholders

Notifier** Holding Value*
1607 Capital Partners, LLC 9,676,854 £18,831,158
Norges Bank 8,381,905 £16,311,187
Artemis Investment Management LLP 8,293,275 £16,138,713
Octopus Investments Nominees Limited 8,191,507 £15,940,673
Balshore Investments Limited 8,029,100 £15,624,629
BlackRock 7,841,313 £15,259,195
LIONTRUST INVESTMENT PARTNERS LLP 7,203,229 £14,017,484
Herald Investment Management 7,114,653 £13,845,115
T. Rowe Price Associates, Inc. 5,718,713 £11,128,616
Brown Capital Management 5,699,914 £11,092,033
JO Hambro Capital Management 4,570,000 £8,893,220
Ameriprise Financial, Inc. 4,478,819 £8,715,782
Baillie Gifford 4,459,665 £8,678,508
Jupiter Asset Management Limited 4,343,196 £8,451,859
Rathbone Investment Management 4,195,050 £8,163,567
Capital Group 3,518,294 £6,846,600
Sanne Fiduciary Services Limite 3,500,000 £6,811,000
Charles Stanley Stockbrokers 3,486,024 £6,783,803
Investec Wealth & Investment Limited 3,412,601 £6,640,922
Anna-Elizabeth Shakespeare 3,344,000 £6,507,424
Hillary Shakespeare 3,344,000 £6,507,424

* Value is calculated by using the current share price multiplied by the amount held.
** Major Shareholders are individuals or institutions that own more than 3% of the company’s shares and have been reported in the annual accounts.

Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

YouGov Market Data

Currency UK Pounds
Share Price 194.60p
Change Today -10.40p
% Change -5.07 %
52 Week High 396.50
52 Week Low 192.60
Volume 666,095
Shares Issued 117.63m
Market Cap £228.90m
Beta 0.01
RiskGrade 149

YouGov Star Ratings

Compare performance with the sector and the market.
more star ratings
Key: vs Market vs Sector
Value
46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average46.86% above the market average
7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average7.69% below the sector average
Price Trend
73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average73.99% below the market average
42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average42.86% below the sector average
Income
5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average5.59% below the market average
26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average26.32% below the sector average
Growth
11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average11.41% above the market average
13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average13.51% above the sector average

What The Brokers Say

Strong Buy 4
Buy 1
Neutral 1
Sell 0
Strong Sell 0
Total 6
strong_buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

YouGov Dividends

  Latest Previous
  Final Final
Ex-Div 27-Nov-25 28-Nov-24
Paid 09-Dec-25 09-Dec-24
Amount 9.25p 9.00p

Trades for 03-Mar-2026

Time Volume / Share Price
16:47 3,906 @ 194.25p
16:35 69,282 @ 194.60p
16:35 1 @ 194.60p
16:35 414 @ 194.60p
16:35 90 @ 194.60p

YouGov Key Personnel

CEO Stephan Shakespeare
Chair Ian Griffiths
CFO James Davies

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