LONDON (ShareCast) - (Sharecast News) - Alphabet's Google said it would be appealing against a 2.61 billion lira ($75m) fine by Turkey's competition authority over for taking advantage of its dominant position in the ad server services market, the regulator said on Friday.
The investigation examined allegations that Google introduced restrictions to ensure the exclusive use of its own demand and supply-side platforms which hampered the operations of third-party providers.

Google must ensure within six months that competitors are not disadvantaged and provide third-party supply-side providers similar conditions that are applied to its own services, the regulator added.

"In case they fail to implement the obligations specified ... daily administrative fines should be imposed," it said in a statement.

In response, Google said its advertising tools "help websites and apps fund their content and help businesses of all sizes effectively reach their customers".

"We remain committed to supporting Turkish businesses, publishers and users in this highly competitive sector. This decision does not take into account the intense competition where ad buyers and sellers have plenty of choice and we intend to appeal," a Google spokesperson told Sharecast in a statement.

Reporting by Frank Prenesti for Sharecast.com

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