LONDON (ShareCast) - (Sharecast News) - Concepta announced the launch of its 'myLotus' product for women's fertility at the Fertility Show in London on the weekend of 3-4 November on Wednesday.
The AIM-traded firm said myLotus allowed women to self-test to identify their optimal fertile days, improving their chances of naturally getting pregnant.

It said myLotus enabled women to monitor their fertile phase as part of their menstrual cycle, and was the only home test to "quantitatively" measure personalised hormone levels and the "rate-of-change" of those levels preceding ovulation, to help aid a natural conception.

Users measured, recorded and tracked their hormone levels, and followed their fertility journey in an accompanying app.

Concepta said myLotus would be available to women who were planning to start a family, or for those who had previously struggled to naturally conceive, enabling couples an alternative prior to considering more costly IVF treatment.

The Fertility Show stand would also include representation from "key opinion leaders", fertility doctors and health experts, who would be available to discuss myLotus.

"The Fertility Show marks the UK launch of our myLotus fertility product and the start of our roll-out across CE territories," said Concepta chairman Matthew Walls.

"We look forward to an exciting Fertility Show and to welcoming women and couples to our stand."

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