LONDON (ShareCast) - (Sharecast News) - Data-focussed media agency Jaywing announced a number of key client wins and service expansions on Wednesday, including a contract with customer relationship management brand SugarCRM.
The AIM-traded firm said that deal would see it manage SugarCRM's digital marketing and creative duties in key markets around the world, following a multi-agency competitive pitch.

It said the contract win had seen a "significant expansion" in Jaywing's role with the US-based business, adding digital marketing, public relations, brand and creative services.

That had included the use of Jaywing Intelligence product Whisper to inform SugarCRM's marketing strategy across Asia-Pacific, Europe, the Middle East and Africa, North America and Latin America.

The account would be managed by Jaywing from both the UK and Australia.

Jaywing said it had also been appointed by consumer delivery company Hermes as its lead integrated marketing agency in a two-year contract to manage the brand's entire account.

The work would encompass a remit that covered Jaywing's broad scope of specialisms, including data and creative strategy, search marketing, integrated media, social media strategy and consumer public relations.

Jaywing's 'One Jaywing' approach would reportedly bring an "integrated and collaborative" team of specialists, including its expertise in data science, under a single point of contact for the brand.

The company also announced that its long-standing client, banking brand First Direct, recently appointed Jaywing as a retained public relations agency in a move that would see further expansion of its agency services.

Jaywing's Australian office recently expanded its services internationally to a number of other clients, including Credit Card Compare with its acquisition of Singapore-based Finty, Australian coffee brand Campos Coffee, and Peptide Clinics.

Other domestic clients that had either recently expanded services or already benefited from 'One Jaywing' included Irwin Mitchell, Centerparcs and Anytime Fitness.

"It's fantastic to see so many of our clients benefiting from the years of effort that have gone into creating a truly collaborative culture that ensures we're able to deliver an agile approach to client relationships across the range of our specialist disciplines," said Jaywing chief executive officer Rob Shaw.

"Our model ensures that clients get the very best in brand and marketing strategy and execution, technology and data science, exactly, and only, when they need it.

"It's far from easy to bring those previously disparate disciplines together as it takes rare and special skills, as well as an environment that fosters the desire to do so."

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