Nike Inc. (NKE)

$ 77.13
   
  • Change Today:
    $0.68
  • 52 Week High: $122.64
  • 52 Week Low: $71.09
  • Currency: US Dollars
  • Shares Issued: 298.00m
  • Volume: 13,990,086
  • Market Cap: $22,985m
  • RiskGrade: 128

Adidas lifts full-year guidance, shares bounce

By Abigail Townsend

Date: Wednesday 17 Jul 2024

LONDON (ShareCast) - (Sharecast News) - Shares in Adidas sparked on Wednesday, after the German firm boosted full-year guidance for the second time in three months.
The sportswear giant said second-quarter currency neutral revenues had jumped 11%, or by 9% in euros, to €5.8bn.

Once Yeezy sales were stripped out in both the current year and last year, currency neutral sales rose 16%.

Operating profits came in at €346m, up from €176m a year previously, including around €50m from the sale of parts of the Yeezy inventory.

Adidas said it had seen strong sales to retailers as well as reduced discounting, lower sourcing costs and "a more favourable category mix".

As a result, Adidas upped its full-year guidance for the second time this year. It now expects currency neutral revenues to increase at a high single digit rate, up from previous guidance for a mid-to-high single digit improvement.

Unfavourable currency effects were still expected to weigh "significantly" on profitability this year, Adidas warned.

But despite that, operating profits were forecast to come in higher that earlier thought, at €1bn. Adidas had initially forecast annual operating profits of €700m

As at 1115 BST, the stock was trading 4% higher.

Adidas was hit hard after its relationship with controversial rapper Kanye West came to an abrupt end. His Yeezy branded trainers had proved hugely popular, but following a series of anti-Semitic remarks, Adidas cut ties with West late in 2022.

The fallout wiped millions off profits as well leaving Adidas with significant Yeezy inventory.

However, chief executive Bjorn Gulden - who joined in early 2023 from Puma - launched a major turnaround programme, including striking a deal to offload the remaining inventory.

Adidas has also been seen a rise in competition from smaller brands, but many of its trainers - such as Sambas and Gazelle - have become hugely popular.

Dan Coatsworth, investment analyst at AJ Bell, said Adidas had "given the market hope that ailments in the sporting footwear market don't appear to be getting worse.

"Big brands like Nike and Adidas have been clouded by worries that younger, fresher brands were eating their lunch. Adidas has now increased its full-year guidance for the second time in three months, putting a spring in its step."

Email this article to a friend

or share it with one of these popular networks:


Note 1: Prices and trades are provided by Digital Look Corporate Solutions and are delayed by at least 15 minutes.

Note 2: RiskGrade figures are provided by RiskMetrics.

 

Nike Inc. Market Data

Currency US Dollars
Share Price $ 77.13
Change Today $ 0.68
% Change 0.89 %
52 Week High $122.64
52 Week Low $71.09
Volume 13,990,086
Shares Issued 298.00m
Market Cap $22,985m
RiskGrade 128

What The Brokers Say

Strong Buy 12
Buy 13
Neutral 10
Sell 4
Strong Sell 0
Total 39
buy
Broker recommendations should not be taken as investment advice, and are provided by the authorised brokers listed on this page.

Trades for 31-Oct-2024

Time Volume / Share Price
16:00 2,131,480 @ $77.13
15:59 100 @ $77.18
15:59 100 @ $77.18
15:59 100 @ $77.18
15:59 100 @ $77.18

Top of Page