LONDON (ShareCast) - (Sharecast News) - Eagle Eye Solutions Group reported a strong start to the 2025 financial year on Thursday, driven by new contract wins, expanded client engagements, and a growing global demand for personalised loyalty solutions.
The AIM-traded software-as-a-service (SaaS) and AI technology provider, which specialises in real-time, data-driven marketing, shared the update ahead of its annual general meeting.

It said key achievements in the early months of the period included a five-year contract with Waterstones and another leading UK retailer, a deal with Côte for its employee loyalty and discount programme, and a multi-year agreement with RONA in Canada.

Eagle Eye said it had also deepened relationships with existing clients, such as Loblaw in Canada, for its 'message at till' solution, and expanded its loyalty services to the more-than-960 Morrisons Daily convenience stores in the UK.

Other notable highlights included supporting Asda's 'Cashpot for Schools' initiative, which raised nearly £5m for school PTAs, and continued innovation with E.Leclerc in France through EagleAI.

The company said it had maintained its focus on global partnerships, becoming a certified member of the MACH Alliance, a recognition of its technological capabilities.

Eagle Eye also announced a new and expanded £10m revolving credit facility with HSBC Innovation Bank, replacing a previous £5m facility.

The agreement included an additional £10m accordion option, subject to approval, providing the company with greater financial flexibility to pursue growth opportunities.

It also highlighted its strong sales pipeline across multiple geographies, bolstered by rising interest in personalised engagement solutions.

Recent awards, including being ranked the third most innovative marketing technology company globally and securing high rankings in employee satisfaction metrics, underlined its operational excellence.

Looking ahead, Eagle Eye said it was confident in its 2025 performance, citing an increase in annual recurring revenue (ARR), a robust pipeline, and disciplined cost management.

The board said it viewed the global adoption of personalised loyalty as a significant growth opportunity, positioning the company for sustained long-term expansion.

Reporting by Josh White for Sharecast.com.

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