LONDON (ShareCast) - (Sharecast News) - LBG Media reported double-digit revenue and earnings growth for the first half of its 2025 financial year on Wednesday, supported by progress across its diversified business model and strong momentum in the US market.
The AIM-traded youth-focused online publisher said revenue rose 13% year-on-year to £43.9 m, while adjusted EBITDA increased 16% to £12.2m.

It attributed its performance to continued demand from brands and social audiences, with both direct and indirect revenue streams contributing to growth.

Direct revenue, generated from branded content and campaigns, rose 8%, while indirect revenue, which includes platform and programmatic advertising, grew by 17%.

The group highlighted notable progress in the US, where it achieved its first $1m-plus client deal following the acquisition of Betches in 2023.

LBG Media said its global audience expanded to 520 million, up from 494 million a year earlier and 503 million at the end of the 2024 financial year.

Cash generation remained strong, with net cash rising to £32.9m as at 31 March from £27.2m at the end of September.

The board reaffirmed its guidance for full-year revenue growth of around 10%, supported by a healthy pipeline and continued global audience engagement, though it remained alert to macroeconomic headwinds.

"LBG Media had positive momentum in the first half of the year, with a strong revenue, profit and cash performance," said chief executive officer Solly Solomou.

"This reflects our diversified revenue streams and positive progress in the US, the world's largest advertising market, where we are seeing demand from global blue-chip brands.

"Today, LBG Media is the UK's fifth largest social and digital business; reaching 70% of the UK's gen Z population."

Solomou said the company was continuing to expand its global social audiences, adding that its brand was recognised as a "leading social entertainment brand" for young adults.

"LBG Media's diversified model, momentum from wins in the US, healthy pipeline and audience engagement support the board's confidence of further progress in the second half of the financial year."

At 1105 BST, shares in LBG Media were down 2.22% at 88p.

Reporting by Josh White for Sharecast.com.

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