LONDON (ShareCast) - (Sharecast News) - Capital markets firm Bridgepoint has acquired a controlling stake in technology-led marketing business Inspired Thinking Group from Equistone Partners for an undisclosed sum.
Bridgepoint said on Monday that its investment will support ITG's existing management team in delivering the next phase of the company's development internationally, with the group being principally focussed on US growth with its cloud-based marketing technology and marketing services.

Emma Watford, partner and co-head of Bridgepoint's investment activities in the UK, said: "Team ITG is a successful marketing operations services business with a compelling software offering, CanopyCloud. It operates in a very large, growing and fragmented market that benefits from the increasing need for automation driven by the shift to digital and personalised marketing.

"We're excited to be backing the team at a crucial time as they scale their technology offering and become increasingly global - areas where we can provide the necessary expertise to accompany them on this next stage in their journey."

As of 0915 GMT, Bridgepoint shares were down 0.96% at 310.50p.

Email this article to a friend

or share it with one of these popular networks:

• DIGG
• FACEBOOK
• STUMBLEUPON
• MIXX
• YAHOO BUZZ
• DELICIOUS
• REDDIT
• NEWSVINE