Broker Recommendations
Berenberg slashes Auto Trader target price on Deal Builder issues
By Benjamin Chiou
Date: Monday 12 Jan 2026
(Sharecast News) - Berenberg has slashed its target price for Auto Trader by nearly 20%, citing recent reports of teething issues with the rollout of its Deal Builder customer relationship platform.
The broker lowered its target for the shares from 830p to 665p and kept a 'hold' rating on the stock.
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