International Companies

Puma posts smaller-than-expected losses during 'reset' year

By Abigail Townsend

Date: Thursday 26 Feb 2026

(Sharecast News) - Puma posted better-than-expected annual numbers on Thursday, sending shares in the embattled sportswear brand higher, even as it scrapped the dividend amid a company-wide turnaround.
The German firm saw sales fall 8.1% in 2025 on a currency adjusted basis, to €7.3bn, while adjusted operating losses, including one-off charges...

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