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Brown-Forman and Pernod Ricard confirm merger talks

By Michele Maatouk

Date: Thursday 26 Mar 2026

(Sharecast News) - Jack Daniel's owner Brown-Forman and French drinks maker Pernod Ricard confirmed on Thursday that they are in talks about a possible merger.
The US drinks group said in a statement: "We note the recent market rumours regarding a potential business combination involving Brown‑Forman and Pernod Ricard.

"Brown‑Forman...

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