Stormy weather puts off January shoppers - BRC
By Abigail Townsend
Date: Friday 02 Feb 2024
(Sharecast News) - Retail footfall continued to fall in January, industry data showed on Friday, as wet and windy weather put off potential bargain hunters.
According to the latest BRC-Sensormatic IQ footfall monitor, total UK footfall fell 2.8% in January, though that was a marginal improvement on December's 5% decline.
Within that footfall on high streets decreased by 2.3%, by 1.8% in retail parks and by 5% in shopping centres.
January normally sees shoppers seek bargains in the sales. However, the British Retail Consortium said increasingly bad weather had kept people at home.
Helen Dickinson, chief executive, said: "Many consumers appear particularly bargain-focused, with the first half of the month boosted by the January sales.
"However, the latter part of January saw fewer shoppers out as stormy weather led to a bigger footfall decline in shopping centres and high streets."
On high streets, footfall was up 5.6% in the first week and 1.5% in the second. It fell by 7.5% in the third week, however, and slumped 10% in the fourth.
Andy Sumpter, EMEA retail consultant at Sensormatic Solutions, said: "With disruption from two named storms in January dampening footfall, retailers also faced tempestuous trading conditions caused by the ongoing cost of living spending squeeze and stubbornly sticky inflation."
However, he noted that the performance was better than December's "which, while marginal, may signal the beginning of a bounce back, giving retailers cause for cautious optimism for a recovery.
"Many will be hoping as inflation continues to slow, consumer confidence will start to rise enough to loosen the squeeze on incomes to the point that this begins to materially translate into both footfall and sales."
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