Dunelm buys Ireland's Homefocus for undisclosed sum
By Frank Prenesti
Date: Wednesday 20 Nov 2024
(Sharecast News) - Homewares retailer Dunelm on Wednesday said it had bought Irish soft furnishing chain Homefocus for an undisclosed sum.
Homefocus trades under the 'Home Focus at Hickeys' brand, with 13 physical stores across Ireland and an online operation.
"The acquisition is an attractive opportunity for Dunelm to connect with more customers by entering a new geography, with a homewares market of more than £1bn," the company said.
It added that there was potential to offer a broader range of products in Home Focus stores, in line with the its existing smaller format stores in the UK and also saw an "opportunity to introduce a more comprehensive online proposition and, over time, will assess new store opportunities across Ireland".
Reporting by Frank Prenesti for Sharecast.com
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