Silverbullet expecting solid full-year revenue growth
By Josh White
Date: Wednesday 26 Feb 2025
(Sharecast News) - Silverbullet reported strong revenue growth for 2024 on Wednesday, with total group revenue rising to £9.4m, from £8.3m in the prior year, or £7.6m excluding discontinued business.
The AIM-traded company said revenue from its proprietary 4D AI product increased 25% to £3.5m, reflecting growing demand for its advanced contextual targeting technology.
New client wins included major global brands such as Boots, Expo, Universal Music, and Rover.
The integration of Codec AI, acquired in November, had progressed ahead of budget, with the board reporting that the business had already secured new contracts.
It said Codec AI provides contextual insights by analysing consumer behaviour across social platforms, adding that it was acquired as an earnings-enhancing and value-accretive asset from day one.
Silverbullet also launched the integration of its 4D AI pre-bid targeting capabilities into a leading global demand-side platform, owned by a Nasdaq-listed technology company with annual revenue of about $2bn.
The integration was expected to drive high-margin revenue by enabling advertisers to optimise programmatic campaigns across multiple digital formats.
Silverbullet said it ended 2024 with strong trading momentum, delivering a positive EBITDA run rate in the fourth quarter.
Revenue for January was ahead 31% year-on-year, with the firm having already secured more than £6m in committed revenue for 2025.
Of that, over £1.5m was attributed to 4D AI, while more than £4.5m coming from customer experience services.
Global clients and US revenue accounted for 70% of the committed total.
Silverbullet said it expected continued EBITDA growth throughout 2025, supported by new client wins, a strong pipeline of business, and the increased adoption of its AI-driven solutions.
"The group continues to deliver strong growth, with increased revenues, including a notable rise in bookings tied to 4D AI and high-margin data services," said chief executive officer Ian James.
"Partnerships with global giants like BMW and VISA highlight the scalability and impact of our solutions, showcasing the talent and innovation driving our success.
"This growing demand solidifies our position as a trusted leader in digital transformation."
James noted the company's acquisition of Codec AI, a leader in contextual AI insights from social platforms, in November.
"The acquisition has already contributed to earnings, with integration progressing ahead of schedule.
"Building on last year's momentum, we have seen strong, sustained demand for our AI-powered digital transformation services and products.
"The board is highly confident that the strong trading momentum we saw at the end of 2024 will carry through into this year."
Silverbullet said it would release its full-year results for 2024 in the second quarter of 2025.
At 1140 GMT, shares in Silver Bullet Data Services Group were ip 4.33% at 54.25p.
Reporting by Josh White for Sharecast.com.
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