Applied Nutrition launches new 'key strategic partnership'
By Iain Gilbert
Date: Wednesday 12 Mar 2025
(Sharecast News) - Supplements business Applied Nutrition announced on Wednesday that it has launched a new "key strategic partnership" with Holland and Barrett and agreed to three new "material listings" within the US.
Applied Nutrition said it has strengthened its partnership with Holland & Barrett by reaching agreement on a joint business plan. As part of the agreement, Holland & Barrett will increase the distribution of currently listed products and will take additional products in both new and existing categories.
Alongside this, Holland & Barrett will gain early access to new product development, allowing them to take new products to market quickly.
Applied Nutrition highlighted that the agreement has the potential to increase the revenue contribution from one of its largest customers threefold when comparing FY24 to FY26 spend.
Meanwhile, in the US, Applied Nutrition agreed to three new listings with major retailers GNC Corporate, Hy-vee, and H-E-B, with the new listings set to result in multiple SKUs from both the AN core and ABE ranges being available in more than 1,000 additional stores nationwide. The agreements were expected to start contributing to revenue during H225, with an annualised spend of $3.0m.
As of 1015 GMT, Applied Nutrition shares were up 1.72% at 118.40p.
Reporting by Iain Gilbert at Sharecast.com
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