Digitalbox acquires Media Chain Group in £200k deal
By Iain Gilbert
Date: Friday 14 Mar 2025
(Sharecast News) - Digital media business Digitalbox said on Friday that it had acquired The Life Network from Media Chain Group.
Digitalbox said the acquisition provided it the opportunity to extend its audience reach through The Life Network's 5.6m Facebook followers and 357,000 Instagram followers.
The AIM-listed group noted that the assets made losses of £400 in 2024 after all activity was paused in the middle of the year. However, it expects the combined follower base to add almost 6.0m to the 21.0m currently owned by Digitalbox.
Completion of the acquisition was conditional upon satisfactory testing, through a licence agreement which was in operation until mid-June 2025. The total consideration for the acquisition was £200,000, with £20,000 payable immediately on exchange as a non-refundable deposit to trigger the license, and a further £180,000 conditionally payable on completion - which was anticipated to be within three months from the date of exchange.
The acquisition will be funded from existing cash resources, which at 31 December 2025 were approximately £2.1m.
Digitalbox expects the acquisition to be earnings-enhancing on completion.
As of 0910 GMT, Digitalbox shares were up 2.33% at 4.40p.
Reporting by Iain Gilbert at Sharecast.com
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