Seeing Machines appoints technology, safety chiefs
By Josh White
Date: Monday 24 Mar 2025
(Sharecast News) - Seeing Machines announced the appointments of John Noble as its chief technology officer and Dr Mike Lenné as its first chief safety officer on Monday, as it positioned itself to capitalise on rising regulatory demand for driver monitoring systems (DMS) across the transport sector.
The AIM-traded firm said Noble, a two-decade veteran of Seeing Machines, would lead technology strategy and product development in the newly-created CTO role.
It said he would bring deep expertise in systems engineering, research and development, and embedded systems, along with customer-facing experience across the business.
His appointment came as regulatory momentum built in Europe, where more OEMs and transport operators were adopting DMS technologies to meet safety requirements.
Dr Lenné, an expert in human factors and transport safety, meanwhile assumed the role of chief safety officer in a broader strategic reorganisation.
He would focus on expanding relationships with customers, partners, regulators and safety bodies to support Seeing Machines' global growth and enhance its role in improving road and aviation safety.
Seeing Machines currently has 18 automotive programmes with 11 OEMs, representing an expected lifetime revenue of $392m, most of which was forecast to be recognised by 2028.
More than 2.88 million vehicles were in production across eight programmes with manufacturers including General Motors, Ford, Mercedes-Benz and BMW.
The company said its Guardian aftermarket solution was deployed across over 1,100 fleets globally, having logged more than 19 billion kilometres while helping reduce fatigue- and distraction-related incidents.
In aviation, its $10m partnership with Collins Aerospace was progressing, aimed at delivering a launch product that would position Seeing Machines as a key player in the emerging aviation safety technology market.
"John brings a deep technical expertise to his new role which aligns perfectly with our goal to shape the future of transport and get more people home safely," said chief executive officer Paul McGlone.
"Having worked for decades in the field of engineering management, he is uniquely well equipped to improve the way we design, develop and deliver our technology.
"Alongside Mike's appointment as chief safety officer, our business has the leadership in place to focus on successful delivery and on our core mission of improving global safety outcomes."
At 1026 GMT, shares in Seeing Machines were up 2.09% at 2.2p.
Reporting by Josh White for Sharecast.com.
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