LBG Media posts strong first half
By Josh White
Date: Tuesday 24 Jun 2025
(Sharecast News) - LBG Media posted strong first-half results on Tuesday, with revenue rising 13% to £43.9m in the six months ended 31 March, driven by ongoing demand from global brands and expanding traction in the US market.
Adjusted EBITDA rose 18% to £12.2m, while pre-tax profit surged 165% to £8.6m.
The AIM-traded company, known for its social entertainment brands targeting young adults, saw indirect revenue - generated via advertising placed alongside its content - grow 18% to £24.5m, aided by a rebound in platform monetisation.
Direct revenue, which includes content created for clients and agencies, rose 8% to £19.3m.
The group now counts 17 clients generating over $1m annually, up from seven a year earlier.
Cash conversion stood at 110%, with cash and equivalents reaching £32.9m, up 66% from September.
LBG said it was in a strong financial position, with net cash supporting further investment and growth.
The company's global audience expanded to 520 million, reinforcing its appeal to advertisers seeking access to the hard-to-reach 16-to-34 demographic.
US operations delivered several large client wins and a strong pipeline of new opportunities.
"LBG Media has positive momentum, with double-digit growth in the first half of 2025," said chief executive officer Solly Solomou.
"This reflects our diversified and agile model, which offers blue-chip brands access to the hard-to-reach 16-to-34 year old demographic.
In the US, we were pleased to secure several clients exceeding $1m and build a healthy pipeline of near-term opportunities."
Looking ahead, the company said it was confident of delivering 10% revenue growth at constant currency for the full year.
However, it noted that weakness in the dollar could reduce reported revenue by around £2m and EBITDA by approximately £1m.
LBG said it had hedged much of its exposure, adding that it remained well-positioned despite macroeconomic volatility.
"Our confidence of progress in the second half of the year is underpinned by our audience, the power of LBG Media's brands, our attractiveness to brands and celebrities, and the relevance of our content," Solomou added.
At 1255 BST, shares in LBG Media were up 5.32% at 99p.
Reporting by Josh White for Sharecast.com.
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