Pri0r1ty launches Bitcoin payment integration product
By Josh White
Date: Friday 27 Jun 2025
(Sharecast News) - Pri0r1ty Intelligence Group announced the launch of Pr1bit, an AI-powered Bitcoin integration solution designed to help over five million UK SMEs accept Bitcoin payments and manage cryptocurrency treasury holdings, on Friday.
The AIM-traded company said it expected to formally roll out the service next week.
It said Pr1bit is powered by Coinbase Commerce and incorporates Pri0r1ty's proprietary AI-driven tools, offering businesses a non-custodial, multi-signature wallet architecture.
The firm said the platform would enable users to receive payments in Bitcoin and other major cryptocurrencies while providing real-time reporting, balance tracking, market sentiment analysis, and customer segmentation based on crypto interest.
Pri0r1ty said the solution was fully integrated with the Pri0r1ty Advisor agent, which continuously monitors Bitcoin holdings.
Higher-tier packages would include tailored features for listed companies, such as board and auditor reports, legal compliance tools, educational content, and cold storage solutions.
"The adoption of Bitcoin as a currency for purchases and as a treasury asset is happening at pace," said chief executive James Sheehan.
"Businesses are acknowledging customer demand to spend and invest in Bitcoin.
"Those who don't integrate will get left behind. Pri0r1ty is well positioned to capitalise on this shift."
Sheehan said the company was already in discussions with various customers interested in integrating Pr1bit, and looked forward to rolling out the product with an accessible software-as-a-service pricing model to a "rapidly evolving" sector.
"This industry-first initiative opens the door to further technical integrations to bridge the world of cryptocurrency with AI."
At 1240 BST, shares in Pri0r1ty Intelligence Group were up 3% at 6.18p.
Reporting by Josh White for Sharecast.com.
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