Expanded YouGov ends year in line with expectations
By Josh White
Date: Tuesday 05 Aug 2025
(Sharecast News) - YouGov said on Tuesday that it expects its full-year results to be in line with market expectations, with modest underlying revenue growth driven by a return to growth in its data products division and contributions from recent acquisitions.
In a trading update for the year ended 31 July, the AIM-traded research and data analytics group said reported revenue and adjusted operating profit would reflect the full-year impact of its acquisition of CPS, now rebranded as YouGov Shopper.
On an underlying basis, revenue grew modestly year-on-year, in line with management expectations.
The data products division posted low single-digit underlying growth, supported by stable renewal rates and new client wins.
YouGov said it planned to build on this momentum in the coming year, with continued investment in product development.
Performance in the research division was subdued, with modest growth held back by weaker demand in the EMEA region and the government sector.
However, YouGov Shopper delivered slightly ahead of expectations, aided by ongoing investment in growth initiatives aimed at accelerating future performance.
YouGov also reported good progress on its cost optimisation plan, which was set to deliver £20m in annualised savings.
70% of those savings had already been realised in the current financial year.
Looking ahead to the 2026 financial year, the company said it had encouraging visibility but remained cautious given ongoing market volatility and client budget pressures.
It stressed the need for greater innovation and high-quality data products to support medium-term growth.
At 1254 BST, shares in YouGov were up 16.91% at 359.5p.
Reporting by Josh White for Sharecast.com.
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