Frasers takes minority stake in We Do Play

By Michele Maatouk

Date: Wednesday 27 Aug 2025

(Sharecast News) - Frasers Group said on Wednesday that it has taken a minority stake in UK leisure company We Do Play, which operates Rumble Rooms and gaming venues Activate.
No financial details were disclosed.

Frasers Group chief acquisition officer James France said: "Today's announcement marks a significant milestone in our strategy to diversify and create more dynamic consumer and leisure experiences.

"We Do Play's innovative brands align perfectly with our vision for a modern, experience-led consumer ecosystem."

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