Zalando shares surge on Q3 growth, new football partnership
By Benjamin Chiou
Date: Thursday 06 Nov 2025
(Sharecast News) - Zalando's share price surged in Frankfurt on Thursday after the German fashion giant reported a strong jump in third-quarter sales, and "doubled down" on the opportunity in the sports apparel market with a new partnership with the German Football Federation (DFB).
Gross merchandise volumes were 21.6% higher year-on-year at €4.2bn, helping to drive revenues up 26.5% to €3.0bn, with results helped by the inclusion of German online fashion retailer About You that was acquired in July.
If About You would have been a part of the business last year, GMV and revenue growth would have been just 6.7% and 7.5% respectively.
Group adjusted earnings before interest and tax (EBIT) totalled €96.3m, up from €92.7m the year before, despite adjusted EBIT margins falling to 3.2% from 3.9%.
However, on a reported basis, pre-tax profits were down 34% over the year at €37.5m.
On the B2C side of the business, the new DFB deal will see Zalando become a main partner for the Men's, Women's, and Youth National Teams in Germany over the next five years.
The DFB, which is the largest sports association in the world with more than 8m memberships, will allow Zalando to "boost our sports business further and to build an unparalleled sports experience for our customers", according to co-chief executive David Schröder.
On the B2B side, Zalando said it had expanded its collaborations with large-scale clients, including UK high street stalwart Marks & Spencer, where it covers fulfilment for the brand's entire continental European e-commerce business.
The company confirmed its 2025 full-year guidance, reiterating targets of 4-7% growth in GMV and revenues, with adjusted EBIT expected to be between €550m and €600m.
The stock was up 8.2% at €24.50 by 1147 CEST.
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