Bloomsbury inks AI deal with Google Cloud
By Josh White
Date: Wednesday 03 Dec 2025
(Sharecast News) - Bloomsbury Publishing announced a strategic collaboration with Google Cloud on Wednesday, to accelerate its use of artificial intelligence across digital learning, content discovery and core publishing operations.
The London-listed firm said the agreement would see the publisher integrate Google's AI technologies, including NotebookLM, Vertex AI and Gemini Enterprise, to enhance academic services, improve search and trend analysis, and optimise inventory management.
Nigel Newton, Bloomsbury's founder and chief executive, said the initiative underscored the company's ambition to expand the reach of its catalogue and deepen engagement with readers.
"Bloomsbury is pleased to be working with Google in this collaboration to demonstrate how cutting-edge technology can increase the discovery and sales of books, as well as transform engagement with content to improve learning outcomes," he said.
Bloomsbury Digital Resources, the company's academic arm, would use the tools to develop AI-driven platforms and personalised learning services, reflecting the growing adoption of agent-based and data-led educational technology.
The company said the investment required had already been incorporated into its existing capital expenditure plans.
It said the partnership would also allow the company to deploy semantic search and predictive analytics across its publishing infrastructure.
The firm said it expected improved trend analysis to support commercial decisions and custom print prediction models to reduce waste and refine stock management.
At 0939 GMT, shares in Bloomsbury Publishing were up 4.96% at 518p.
Reporting by Josh White for Sharecast.com.
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