Applied Nutrition secures licensing agreement with Morrisons
By Michele Maatouk
Date: Friday 19 Dec 2025
(Sharecast News) - Sports nutrition, health and wellness brand Applied Nutrition said on Friday that it has secured its first out-licensing deal through an exclusive, three-year agreement with Morrisons.
The arrangement will see Morrisons formulate, produce and sell Applied Nutrition branded meals and food products.
The deal will initially involve the launch of 53 products across about 400 Morrisons supermarkets from early January 2026, with a plan to launch more products later in the year.
The high-protein product range will include ready-meals, food-to-go sandwiches and salads, breads and cheeses. The company said the range will include "the UK's first supermarket exclusive range of GLP-1 friendly ready meals".
Chief executive Thomas Ryder said: "We're excited to be partnering with Morrisons for our first out-licensing deal, a testament to the strength of our brand and the growing consumer demand for convenient, high-protein food choices. This is a great opportunity to reach new audiences and enable existing customers to deepen their engagement with our brand.
"We've enjoyed working with Morrisons, combining their expertise in food development with our deep customer understanding to create a unique product range designed to support people in achieving their wellness goals."
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