Ocado ends mutual exclusivity in majority of markets
By Iain Gilbert
Date: Tuesday 30 Dec 2025
(Sharecast News) - Grocery technology business Ocado announced on Tuesday that mutual exclusivity had now ended with retailers in the majority of markets where its technology was currently live, including the USA with Kroger.
Ocado expected to roll off exclusivity arrangements by the end of the year in the majority of markets, enabling it to bring its "proven and much evolved technology offering" back to market in many of the largest grocery markets.
The FTSE 250-listed firm said it will continue to work closely with its grocery retail partners across the world, while also expecting to commence new commercial activity in multiple international grocery markets.
Chief executive Tim Steiner said: "As we continue to support all of our partners to improve and grow their online businesses, we will also now bring the full range of Ocado's AI-powered and robotic solutions back to multiple markets. In the five years since our first international CFCs went live we have substantially evolved our market-leading solutions and broadened our offering to meet retailers wherever they are on their online journey"
"As we enter 2026, Ocado is well positioned to help more retailers capture market share in the world's fastest-growing grocery channel."
Reporting by Iain Gilbert at Sharecast.com
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