Future buys Sheerluxe for initial £39.9m
By Frank Prenesti
Date: Thursday 22 Jan 2026
(Sharecast News) - Specialist media group Future on Thursday said it had bought digital publisher SheerLuxe and its Blush Talent management agency for £39.9m funded from existing facilities, with an earn-out conditional on future performance capping the deal at £80m.
Originally founded by Georgie Coleridge Cole in 2007 as a directory of online retailers, SheerLuxe has evolved into a digital publisher in women's fashion and lifestyle, Future said in a statement.
It is made up of a portfolio of digital brands that reaches an audience of more than six million including through web page views, social media, email subscribers and YouTube and podcast subscribers.
In the 12 months to September 2025, SheerLuxe generated revenues of £12.6m and delivered EBITDA of £5.1m, representing a margin of approximately 40%.
The extra £40m earn out would require the delivery of an "ambitious business plan and continued double-digit EBITDA growth through to FY 2029 and continued employment of SheerLuxe current management team" Future added.
Reporting by Frank Prenesti for Sharecast.com
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