AB Foods appoints Eoin Tonge as permanent Primark CEO
By Frank Prenesti
Date: Thursday 05 Mar 2026
(Sharecast News) - Primark has appointed Eoin Tonge as its CEO on permanent boss with immediate effect and created a chief commercial officer role for the clothing chain as it mulls a possible spinoff.
Tonge has held the post on an interim basis for almost a year. He was previously chief finance officer and chief strategy officer at Marks & Spencer.
The company, owned by conglomerate Associated British Foods, added that it had appointed Filip Ekvall as CCO from September. He is currently CEO international outdoor retailer BRAV and was previously a global director of sales at fashion chain H&M.
AB Foods is reviewing whether to separate Primark from its food divisions to enhance shareholder value.
Reporting by Frank Prenesti for Sharecast.com
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