20 March 2026

Ebiquity Plc

("the Company" or "Ebiquity")

Total Voting Rights

The Company notifies that, following the proposed cancellation of 40,749 ordinary shares of 25p ("Ordinary Shares"), its ordinary share capital will consist of 141,215,531 Ordinary Shares. 

The proposed cancellation of 40,749 Ordinary Shares follows an amendment ("Amendment") to the terms of the sale and purchase agreement dated 29 March 2022 ("SPA") for the acquisition of the entire issued share capital of Media Management, LLC ("MML"), pursuant to which 679,158 Ordinary Shares (the "Consideration Shares") were issued to the MML Vendors in part payment of the deferred consideration, as announced on 29 July 2025. The Amendment sets a minimum price, being the nominal value of the Company's Ordinary Shares, at which the Consideration Shares may be issued.

Pursuant to the Amendment, the number of Consideration Shares to satisfy that portion of the deferred consideration has been re-calculated to be 638,409 Ordinary Shares. As a result, the MML Vendors will transfer back 40,749 Ordinary Shares to the Company for nil consideration and the Ordinary Shares so transferred will be cancelled.

The Ebiquity plc Employee Benefit Trust ("EBT") holds 2,262,845 Ordinary Shares to satisfy awards under the Company's share options plans. The trustee of the EBT has agreed not to vote the Ordinary Shares held by it such that these Ordinary Shares are treated as not carrying voting rights.

Therefore, following the cancellation of 40,749 Ordinary Shares, the total voting rights in the Company will be 141,215,531. This figure may be used by shareholders as the denominator for calculations to determine if they are required to notify their interest in, or a change in their interest in, the share capital of the Company under the Financial Conduct Authority's Disclosure Guidance and Transparency Rules.

Capitalised terms in this announcement shall have the same meaning as in the acquisition announcement on 30 March 2022.

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About Ebiquity plc

Ebiquity is the independent authority in Marketing Effectiveness. Trusted by more than 75 of the top 100 global advertisers - and 500 more worldwide - we analyse over $100 billion in media spend each year. This unmatched scale gives us the deepest data and the sharpest insights in the industry, powering the impartial advice our clients act on to make the right decisions that deliver Effective and Responsible Advertising.

Our work is driven by over 650 media experts on the ground in 19 countries. Covering more than 80% of the world's media market, we are the most local and the most global, ensuring local relevance with global consistency.

With our evidence-based consultancy, clients transform their media operations, strengthen governance of their investments, and unlock significant incremental business growth.

On average, our clients achieve a 15% improvement in ROI and collectively generate over $1 billion in value annually through our digital governance programmes.

For further information, please visit: www.ebiquity.com