Ingenta forecasts lower profits as marketing investments accelerate
By Benjamin Chiou
Date: Friday 07 Feb 2025
(Sharecast News) - Shares in Ingenta dropped on Friday after the publishing and media software group warned that increased investments would dent profits this year.
While the company is forecasting an increase in revenues, £0.5m of additional investments into sales and marketing activities this year will result in a decline in EBITDA compared with 2024.
Ingenta said it is prioritising new business acquisition to offset an expected reduction in revenues from legacy platforms in order to return the company to growth in revenues and profits.
In a trading update for the fiscal year ended 31 December, Ingenta said it expects to meet guidance with annual revenues of £10.2m and EBITDA of £1.8m, down from £10.8m and £2.2m in 2023, respectively.
"The rate of new business wins has accelerated since the year end with four new clients, and an aggregate of £1.9m contract values, already in 2025, which provides us with a firm foundation on which to invest further in our sales and marketing resources," said chief executive Scott Winner.
Ingenta's share price was down 7% at 66.06p by 0900 GMT.
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